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About Crayola

Crayola LLC, based in Easton, PA, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into an expansive portfolio of products, content, and experiences that offer innovative ways to use color and creativity.  A business of Hallmark Cards, Inc. since 1984, it is the third largest toy brand today. 

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What We Believe

Our mission is to help parents and educators raise creatively alive children. We believe creativity is a life skill that empowers children to reach their full potential. By sparking creative moments, we inspire experiences children will carry with them for the rest of their lives. Before children can learn to think for themselves, they must first be free to express what they’re thinking. That’s why we believe in unleashing, nurturing, and celebrating the colorful originality in every child.

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Explore Endless Possibilities!

Discover Crayola on LinkedIn for creative inspiration, behind the scenes innovation, and updates on how Crayola empowers creativity worldwide. Explore career opportunities, learn about our culture, and connect with a vibrant community passionate about art, education, and fostering imagination for all ages.

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Company

Crayola Locations

 

Corporate Headquarters

1100 Church Lane
Easton, Pennsylvania 18044-0431
Phone: (610) 253-6271

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Manufacturing Facilities

Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International Sales and Marketing Facilities

Australia
Asia
Canada
Italy
Mexico
United Kingdom

Company

Crayola Leadership

Pete Ruggiero

President & Chief Executive Officer

Steve Hoff

Executive Vice President & Chief Financial Officer

Ben Thomas

Executive Vice President Marketing & Chief Commercial Officer

Orville Trout

Executive Vice President, Human Resources, Corporate Affairs & Administration

Rick Stringer

Executive Vice President, Consumer Experience & Merchandising Strategy

Recent News or Blogs

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Global Talent Joins Crayola Creativity Week to Fuel Creative Learning for Students

Crayola is celebrating the fifth anniversary of Crayola Creativity Week, a free global program running from January 26 to February 1, 2026, designed to inspire creativity in learning for millions of children.

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How a 9-Year-Old’s Crayon Art Inspired the World — 'You Can Never Mess Up'

Creativity is often misunderstood as a unique talent, when in reality it's an everyday skill. This important life skill starts in childhood and can help generate life-long success.

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Young Bastrop artist inspires global creativity with Crayola's new initiative

A young student, who inspired creativity in thousands of people, was surprised with a celebration in honor of her success.

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Crayola Invites Families to Join Its Creative Acts of Color Campaign

Creative Acts of Color, is a yearlong open call for kids, families, educators, and adults of all ages to submit artwork that celebrates the joy of making something colorful.

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Bastrop student stirs Crayola campaign

Nine-year-old Caydence created an artwork titled “Colors of Emotion” that sparked a new company new initiative for Crayola.

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Crayola 64 count box of crayons atop a child's crayon drawing sprawled on a carpeted floor

Crayola Launches Creative Acts of Color with Global Open Call

Celebrating the infinite ways creativity comes to life through color, Crayola kicks off year two of its advocacy initiative, Campaign for Creativity, with a global creative experiment—a public call to CREATE, inspired by a nine-year-old's artwork

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